Shiseido Urban Environment
A new lightweight, urban daily sunscreen SPF 30 enriched with skincare ingredients.
Skincare meets urban suncare in the latest SHISEIDO Innovation with dual benefits of sunactivated skin enrichment and protection against UV rays and city daily agressions (pollution, dust, etc.).
Protect and beautify your skin
Turn a portion of sunlight into Beauty Beams with Sun Dual Care™ technology.
The first ever sunscreen that helps protect from UV rays while converting a portion of sunlight into beneficial light to boost your skin’s beauty and fight against aging factors.
Your daily ally to protect your skin's beauty
Perfect for daily use with lightweight oilfree texture, antioxidants, hyaluronic acid, it helps shield against air pollution. It leaves your skin feeling moisturized and looking vibrant, suppressing the everyday aggressors that create dry skin and cause signs of ageing to appear prematurely (fine lines).
The hidden power of Spirulina
At the source of Sun Dual Care™ technology is Spirulina Energy Essence, an ancient bluegreen algae that has thrived in lakes for over 3 billion years with its unique photosynthetic properties, beneficial for skincare. Now you can share its power to turn a portion of sunlight into beneficial light to fight against aging factors.
Powerful UV Protection.
- product type
- face emulsion
- best for
- female
- key features
- toning, sun protection, moisturizing, anti-aging
- use for
- face
- spf
- spf 30+
- skin type
- for all skin types
As the last step of your morning skincare routine, apply liberally on your face.
Remove with cleanser or makeup remover.
Beauty Tips:
Can be used as a primer
Note:
Avoid direct contact with eyes. Flammable. If formula transfers to clothing, wash immediately using detergent.
One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.
At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.
Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.
In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.
For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.
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