Shiseido Vital perfection
The cream provides rapid hydration and visible lifting effects in just one week, with long-lasting improvements in skin's firmness and brightness over time. This product is dermatologist-tested, non-comedogenic, and available in refillable packaging to reduce environmental impact.
- product type
- face cream
- best for
- female
- key features
- moisturizing, anti-aging, anti-imperfections, brightening
- use for
- face
- skin type
- for all skin types
Take 2 pearl-sized drops with the enclosed spatula and place on 5 areas of the face (cheeks, forehead, nose, and chin).
Smooth gently over the face, starting in the larger areas such as the cheeks and forehead. Spread from the center of the face outward, and then along the jawline.
Apply upward pressure along the jawline with both thumbs, starting below the chin and ending below the ears. Repeat 6 times.
Hold four fingers together, placing the pointer fingers along the nasolabial folds (laugh lines).
Move upward toward the temples, pulling the nasolabial folds open, with palms flat on the cheeks. Lift, and repeat 6 times.
FOR REFILL: Hold the jar with one hand and place your fingers on the protrusions on the mouth of the cap and lift out the pod. Set the new refill in place and firmly push into the jar. Peel off the inner sticker and firmly close the cap.
One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.
At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.
Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.
In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.
For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.
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