Foundation brush, 1 piece Shiseido Hasu Fude is handmade, like most Japanese applicators. When creating it, experts selected the optimal ratio of different types of synthetic bristles to ensure excellent application of various textures.
Hasu Fude can be used to distribute powder, blush, foundation, incl. liquid, as well as products with a creamy consistency. The brush has a flat shape, beveled at one edge.
This allows the foundation brush (1 pc.) to blend cosmetics more evenly, following the contours of the face. This is a universal tool that helps you perform makeup professionally and efficiently. Has a small, comfortable handle.
- product type
- makeup brushes
- key features
- for foundation, for powder, for blush
- use for
- face
Apply foundation to brush or apply to face.
Distribute the foundation with light movements in the direction from the center of the face to the contours.
Using pointed movements, increase the coverage density where necessary.
One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.
At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.
Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.
In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.
For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.
Japan
