Shiseido Mascara Controlledchaos 01, Black pulse 11.5 ml
Shiseido
Bright, intense color and adjustable volume without lumps. Available in four vibrant, expressive shades, the weightless formula contains a unique blend of soft and hard waxes for perfect texture, flexibility and easy application. Film-forming substances and polymers fix the highly pigmented mascara for 24 hours, it does not smudge, does not form lumps and does not fall off.
Thanks to Memory Flex technology, the brush of ControlledChaos MascaraInk does not deform during the entire period of use of the product. The patented material allows the bristles to return to their original shape after they pass through the opening of the case. Each of these textured bristles has five reservoirs that help deliver just the right amount of product for the look of thick, fluffy lashes.
- product type
- mascara
- key features
- volume
- use for
- eyelashes
- texture
- cream
- waterproof
- no
One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.
At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.
Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.
In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.
For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.
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