Shiseido Full
One of the main active ingredients is the amino acid arginine, which actively participates in the process of cell growth and regeneration.
SHISEIDO's own development is the extract of the true jujube. It has been found that it actively stimulates the cells of the hair follicle. Due to this, eyelashes grow long and strong, and if damaged, they are restored faster.
The product can also be used for eyebrows to make them thicker, shinier, and stimulate growth in missing areas.
The powerful moisturizing effect lasts for 4 hours, after which the serum can be reapplied. With regular daily use, eyelashes are noticeably more voluminous, longer, thicker, and eyebrows are shiny and silky.
- product type
- lash & brow serum
- best for
- female
- key features
- lengthening, nourishing, volume
- use for
- eyelashes
For eyelashes: Apply to the base of the eyelashes by sliding the applicator from the outer corner to the inner corner of the eye, on the upper lash line and then on the lower lash line. Apply along the length of the lashes with the flat side of the applicator, gliding it from root to tip.
One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.
At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.
Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.
In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.
For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.
Japan