Shiseido White Lucent
The Sakura-Bright complex in the night cream mask reduces skin pigmentation and effectively fights the causes of its appearance.
- product type
- face masks
- best for
- female
- key features
- brightening, whitening, moisturizing
- use for
- face
- skin type
- for all skin types
Distribute the cream evenly over the skin, starting with the largest areas (cheeks and forehead). Apply the cream from the center of the face to the contours.
When using as a mask, take an almond-sized drop of cream and spread evenly over your face. The cream will begin to be absorbed into the skin. Leave it on all night.
One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.
At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.
Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.
In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.
For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.
Japan