Shiseido Men skin empowering cream
When using a cream that restores skin energy, the facial contour becomes clearer, fine wrinkles are smoothed out, and pores are narrowed. Traces of fatigue disappear. The skin looks fresh and well-groomed.
Men Skin Empowering Cream contains active natural elements. Among them are an extract from beech buds, which have a rejuvenating effect; vitamin E, beneficial for the skin; antioxidant carnosine DP.
They enhance metabolism in the epidermis, due to which its condition improves.
- product type
- face cream
- best for
- male
- key features
- moisturizing, nourishing
- use for
- face
- skin type
- for normal skin
One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.
At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.
Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.
In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.
For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.
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