Shiseido Essential Energy
Activates your skin's ability to produce deep moisture and to prevent fine lines with exclusive SHISEIDO's Hyaluronic Acid RED for even deeper and 3x longer lasting hydration.
Powered by Ginseng RED for less visible fine lines in 2 weeks
It offers constant essential moisture to reveal a skin full of energy and a healthy vibrant look.
Results:
Immediately 93% skin feels moisturized
In 1 week, 85% skin feels soft and supple
In 2 weeks 74% fine lines are less visible
In 4 weeks 86% skin looks healthy vibrant
New ESSENTIAL ENERGY Hydrating Cream has 3x longer hydration effect compared to the existing ESSENTIAL ENERGY Moisturizing Cream (24H vs. 8H).
Clinical test with 22 women.
Consumer test with 107 women
Energetic fresh floral fragrance.
- product type
- face cream
- best for
- female
- key features
- moisturizing, nourishing
- use for
- face
- skin type
- for all skin types
2. Dab across cheeks, forehead and nose.
3. Smooth outwards from centre of face.
One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.
At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.
Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.
In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.
For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.
Japan