Tola Bishra

Bishra is an Arabic word meaning ''good news'' or ''glad tidings'' that is commonly believed to be heralded by palm trees when they begin to produce the first dates of summer. At the end of a well-trodden path, among a handful of scattered ripe dates and under a sturdy but deteriorated tree, a man discovers a bottle of nostalgia.

Sunlight shines on its surface, the same rays embrace the man with warmth and affection. The tree bears his weight as he leans against it despite the ageing trunk and generously shares his gifts over and over again to create a myriad of new beginnings. All the man can perceive at that moment is the familiar yet fresh scent that invites him to a moment of joy and laughter and looks forward to sharing this generosity again.

A fresh, sparkling hint of Cardamom creates an attractive, spicy amber fragrance, but the refined scent of Dates and Coffee infused with dried fruits gives Bishra Eau de Parfum its own personality. And underneath, the softness of Vanilla and White Musk compliments the strength of Oud and Patchouli.