Pencil Concealer

Shiseido Men Targeted

SHISEIDO Men Targeted

19000265748

For a fresher, healthier, more even complexion. The lightweight, non-sticky texture stays smooth from application on.

product details

product type
concealers
best for
male
key features
tone correction
use for
face
finish
matte
skin type
for all skin types

Apply directly to any area that needs coverage, and blend with your fingertips. *Add layers as needed for additional coverage. ・Easily removed with SHISEIDO MEN Face Cleanser.

Titanium Dioxide (Ci 77891), Polyglyceryl-2 Triisostearate, Synthetic Fluorphlogopite, Isotridecyl Isononanoate, Synthetic Wax, Ceresin, Iron Oxides (Ci 77492), Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexarosinate, Euphorbia Cerifera (Candelilla) Wax(Candelilla Cera/Cire De Candelilla), Dimethicone, Diisostearyl Malate, Sorbitan Sesquiisostearate, Iron Oxides (Ci 77491), Copernicia Cerifera (Carnauba) Wax(Copernicia Cerifera Cera/Cire De Carnauba), Aluminum Hydroxide, Iron Oxides (Ci 77499), Disodium Stearoyl Glutamate, Carthamus Tinctorius (Safflower) Seed Oil, Camellia Japonica Seed Oil, Tocopherol, Stearyl Glycyrrhetinate.

Shiseido

Japan

One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.

At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.

Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.

In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.

For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.

Go to the brand catalog

country of origin
Japan