RAD The Drama Is Real
19000269911
liquid collection is artistry in motion—each shade from fiery Sunset to earthy Bark glides on with whisper-fine precision and lush color payoff. The waterproof, feather-light formula dries quickly yet remains flexible, making wings and intricate details effortless. Users love the effortless application and vibrant shades that endure all day without budging
product details
product type
eyeliner marker
use for
eyes
finish
matte
skin type
for all skin types
texture
liquid
Shake well before use. Glide the tip along the lash line starting from the inner corner of the eye. Create thin or bold lines depending on pressure applied. Let dry for a few seconds.
RAD
Netherlands

RAD is a creative beauty brand for the most progressive representatives of generation Z. Here everyone can express themselves and experiment in an emotionally comfortable creative environment. The brand was developed by an international creative team.

The RAD philosophy is based on three postulates: realism, collective creativity and synergy.

We believe that the more we maintain our vibrant individuality, the more good we bring into the world. Therefore, RAD gives tools for self-expression and thereby unites, both in real life and in the world of imagination. We want to ignite a spark of creativity between people, because together it is always more fun.

The brand's line consists of products with the brightest and most unusual colors and textures, with which you can make your wildest dreams come true.

country of origin
Germany