Shiseido Expert
CUTTING-EDGE SUNCARE TECHNOLOGY
Shiseido's first sun protective lotion whose protective veil is reinforced by heat and water and self-repaired when scratched thanks to Shiseido's patented technology SynchroShieldRepair™.
It delivers powerful protection of inner and outer skin layers from photoaging induced by UVA and UVB rays, and is formulated with Hypotaurine to protect against blue light oxidant damage*.
Its breathable, light, and invisible formula is suitable for all skin types and tones. Luxurious and silky texture for an effortless application.
THE SCIENCE OF SKINCARE
Formulated with more than 60% of skincare ingredients :
- Profense CEL™ complex helps reduce the appearance of wrinkles and dark spots*
- Algae Complex provides 4 hours of hydration**
- Licorice Root extract with SEAWEED COMPLEX soothes uncomfortable skins
- NatureSurge Complex helps suppress oxidation related to pollutants*
- Safflower extract helps smooth and plump skin
*in-vitro test
**Instrumental test on 10 volunteers
- product type
- facial lotion
- best for
- male & female
- key features
- sun protection, moisturizing
- use for
- face, body
- spf
- spf 30+
- skin type
- for all skin types
Shake well before use.
When using on the face, apply after your regular skincare.
To remove, rinse off thoroughly using daily cleanser.
Can be used as a makeup base NOTE ○ Apply liberally before sun exposure. ○ Re-apply frequently to maintain protection, especially after perspiring, swimming or toweling. ○ Do not stay too long in the sun, even while using a sunscreen product. ○ Over-exposure to the sun is a serious health threat. ○ Reducing the quantity of application will lower the level of protection significantly. ○ Avoid contact with eyes. ○ Flammable 〇 Store away from direct sunlight and high temperatures and humidity. 〇 If formula transfers to clothing, wash immediately, using detergent. Avoid using chlorine bleach as formula will turn pink in color. 〇Prevent contact with furniture, nails and leather goods as formula may cause colors to fade or damage the fabric. ○After use, wipe the mouth of the container clean and close the cap properly. **To activate the WetForce technology, expose the applied area to water or perspiration for 30 minutes.
One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.
At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.
Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.
In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.
For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.
Japan