Shiseido Radiance Face Serum Vital Perfection LiftDefine 80 ml
Shiseido
A revitalising serum that helps the face and neck appear firmer, smoother and more defined while restoring a youthful-looking radiance.
Powered by ReNeura Technology++™ and watercress extract, the dewy formula supports the skin’s natural collagen production and helps improve the appearance of sagging, wrinkles and dark spots. 4MSK promotes a brighter, more even-looking complexion, while KURENAI-TruLift Complex with safflower extract helps enhance firmness.
The serum strengthens the skin’s sensory responsiveness, which can decline with age, and supports the effectiveness of anti-ageing care. It provides up to 24 hours of hydration, leaving the skin smooth, radiant and visibly revitalised.
- product type
- face serum
- key features
- anti-aging, moisturizing
- use for
- face
- skin type
- for all skin types
- application time
- night
- main ingredient
- vitamin e
1-Minute Massage Technique
Step 1: Face and Neck
Apply the product to seven areas: both cheeks, the nose, forehead, chin and neck. Blend gently into the skin, then massage the neck using circular motions.
Step 2: Jawline
Lower your chin slightly and place your thumbs and index fingers along the underside of the jaw. Applying gentle pressure, glide your fingers upwards along the jawline, from the chin towards the area beneath the ears. Repeat three times.
Step 3: Smile Lines
Keep four fingers together and place your index fingers along the smile lines. With your palms resting flat against the cheeks, glide upwards towards the temples while gently stretching the smile lines and lifting the skin. Repeat three times.
Finish by lightly pressing the temples.
One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.
At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.
Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.
In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.
For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.
country of origin
Japan
