Shiseido Skin Empowering Cream
This cream enhances skin resilience and reduces the appearance of crow’s feet and other fine lines, making it ideal for men looking for an intensive skincare solution. It offers a lightweight texture and a refreshing scent with notes of citrus, bamboo, and sandalwood.
- product type
- face cream
- best for
- male
- key features
- moisturizing, anti-aging, anti-imperfections, brightening
- use for
- face
- skin type
- for all skin types
Smooth over your face, spreading from the center outwards, and with upward, spiraling motions.
Follow with sunscreen during daytime use to ensure the effectiveness of Retinol ACE.
For initial use or if skin feels sensitive, apply only at night at intervals of once every 2-3 days, for the first 2 weeks.
Increase to every night for the following 2 weeks, gradually increasing usage frequency.
If using with another product containing retinol, test each product separately before using together.
One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.
At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.
Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.
In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.
For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.
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