Shiseido Matte powdery foundation SPF30 UV Protective Compact Foundation Medium ivory 12 g
Shiseido
A powdery foundation that defends against powerful UVA/UVB rays as it provides a flawless makeup finish. Smoothes on with a lightweight feeling and a natural, matte look. Unites optimal sun protection with skin-caring makeup in a single travel-perfect compact.
– Resists perspiration and oil to remain fresh and color-true for hours.
– Contains Thiotaurine, an antioxidant that neutralizes free radicals. Minimizes imperfections with a subtle matte finish.
- product type
- powder
- key features
- sun protection, anti-imperfections, anti-aging
- use for
- face
- spf
- spf 30+
- finish
- matte
- skin type
- for all skin types
- texture
- solid
One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.
At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.
Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.
In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.
For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.
United States of America
