Initio Parfums Prives Eau de Parfum Wild Rush 90 ml
Initio Parfums Prives
Wild Rush has a modern aromatic fougère profile, shaped around the contrast between fresh aromatic notes, soft sweetness, and a grounded woody base. Bergamot and lavender give the composition its clean, energetic direction, while red berries, caramel, and vanilla add a smooth gourmand accent without shifting the fragrance away from its fougère structure.
The composition brings together bright citrus, aromatic lavender, and fruity sweetness before moving into a warmer centre of vanilla and caramel. Sandalwood and patchouli support the base with a woody, earthy depth, giving the fragrance more structure and a lasting finish on skin.
Released in 2026 as part of the Supercharged Collection, Wild Rush is an Eau de Parfum created by DSM-Firmenich. The fragrance reflects Initio Parfums Privés’ contemporary approach to functional perfumery, combining aromatic freshness with a measured emotional and sensory impact.
Its texture is fresh, smooth, and dynamic, with the aromatic facets keeping the scent clear while the sweet and woody notes add warmth. The trail feels polished and energetic, with a fougère character that remains present from the opening through the base.
- product type
- eau de parfum
- fragrance family
- fougère, gourmand
Initio creates fragrances at the intersection of science and the art of perfumery. For a long time, science rejected the idea that a fragrance could provoke desire.
However, a group of researchers from the University of Bochum in Germany proved that certain perfumery molecules can activate areas of the brain responsible for libido and mood. After many years of collaboration between Initio perfumers and leading scientists, five collections of fragrances designed to enhance natural attractiveness were born: Absolutes, Magnetic Blends, Carnal Blends, Hedonist, and Black Gold Project.
Nadia Benamar, Creative Director of Initio: "I wanted to create a completely new addiction, to offer the pleasure of a fragrance that leaves an unforgettable trace in memory and on the body. Such a fragrance will immerse you in a pleasure that you will want to experience again and again.
A fragrance that creates an addiction in the person wearing it and in the person who inhales it."
France
