Maybelline New York Long-Wear Matte Cheek & Lip Mousse Cloudtopia 03, Divine Crimson 5 g

Soft-focus colour arrives in an airy mousse that works across cheeks and lips. The highly pigmented formula feels light on skin, blends without a dense or greasy feel and leaves a blurred matte finish. On cheeks, the colour is designed to wear for up to 14 hours while resisting transfer, sweat and creasing.

Its whipped texture makes intensity easy to control, from a diffused wash to a more defined pop of colour. The formula is dermatologist tested, allergy tested and non-comedogenic, and the brand states that it is suitable for sensitive skin. The mousse format keeps the finish smooth and modern rather than flat or chalky.

Made for flexible monochrome looks, one shade can connect cheeks and lips or be mixed with other colours from the range. The compact pot is easy to reach for when you want coordinated colour with a soft-edged, matte effect and a weightless feel.