Shiseido Synchro
Shining weightless coating. Noticeable lifting effect. More than a century of scientific research experience of SHISEIDO in the 21st century is embodied in a foundation with a radiance and lifting effect. The new, superb formula visibly tightens and smoothes the skin, filling it with light.
To combat the three factors that reduce radiance, such as wrinkles, uneven skin tone and lack of collagen, scientists, using the expertise of SHISEIDO, developed innovative Light-Adjusting Technology. A unique combination of clear pearlescent particles, radiant microcrystals and advanced optical filters adapt to any lighting conditions, always infusing the skin with light.
The formula of the foundation remains stable throughout the day. Moisturizing substances saturate the skin with moisture for 24 hours and give comfort throughout the day. The coverage can vary from medium to dense.
- product type
- cream foundation
- key features
- modeling, moisturizing, tone correction, anti-imperfections
- use for
- face, neck & décolleté
- spf
- spf 10+
- finish
- glow
- skin type
- for all skin types
Apply foundation after your skin care step. Using fingers or a brush, apply one pump amount to the middle of the face and work out towards the contours.
To create a natural glowing effect, use the Daiya Fude Face Duo brush.
To create a denser coverage, take the Hasu Fude Foundation Brush.
Wipe the bottle dispenser after each use.
One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.
At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.
Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.
In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.
For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.
United States of America