A high-performance styling clay formulated to deliver strong hold and long-lasting control with a matte finish. It is designed to sculpt and define hairstyles with precision, helping maintain structure throughout the day without visible shine.
The texture is firm yet workable, allowing easy manipulation once warmed between the hands. It provides a dense, pliable consistency that supports bold, structured looks while maintaining flexibility for restyling.
Enriched with Caviar Extract and marine-based ingredients, the formula supports hair’s hydration balance and enhances manageability. It helps improve the appearance of hair texture while delivering a refined, non-greasy finish.
Suitable for short to medium hair lengths, it offers reliable hold and definition without heaviness. The result is controlled styling with a natural feel and a clean, matte appearance.
- product type
- hair pastes and pomades
- key features
- fixation
- use for
- hair
- hair type
- for all hair types
Alterna is a brand that develops products for daily hair care, anti-aging treatments, luxury products, and items that help create a sensational look. The developers of Alterna carefully select components, create unique formulas to achieve the best results, and choose an original fragrance. Each product is tested.
Alterna products contain plant-based components and do not include harsh chemicals. Therefore, hair is transformed after just one application. The effectiveness is defined by the unique composition:
Caviar Extract: The formula includes caviar from sturgeon fish farmed in the south of France. The product is rich in Omega-3 fatty acids, which provide hair with softness and elasticity.
Anti-aging Complex: The products include antioxidants that add shine, strengthen hair, and eliminate the harmful effects of external factors.
Enzyme Therapy Complex: Nourishes hair with maximum effectiveness due to better absorption.
Color-Enhancing Substances: Maintain the brightness and intensity of color.
Marine Silk: Deeply moisturizes, nourishes hair and the scalp
Russian Federation
