Bourjois Twist Up Long Lasting

Since 1863, Bourjois has been creating quality, innovative products to inspire women around the world to discover their inner Parisian and move through life with joy and humor.

The first products of the brand were created by Joseph-Albert Poncins for theater actors and French bohemians, but soon became available to the general public and were loved by all fashionistas of the world, thanks to their delicate textures and a wide palette of shades.

In 1868, Poncin handed over the affairs to his partner and friend Alexandre-Napoleon Bourgeois. It was he who gave the name to the brand and opened international horizons for Bourjois.

1881 became a landmark year for the world of cosmetics; the Bourjois brand developed a technology for baking powder textures: powder was mixed with water, packaged in round molds, then, like cakes, baked in an oven and polished by hand. The first product created using this technology was blush, which has been a bestseller in the Face category for 138 years, thanks to its silky, lightweight texture that turns into a velvety powder upon contact with the skin and blends effortlessly. Now on the market, technology is used to create not only blush, but also Ombresa Paupieres eye shadow in small round jars.

Coming from the boudoir to the streets of Paris and the world, the Brand, with its classic, modern products, accessible to every woman, continues to write the history that began more than 150 years ago.