Davines, naturally renewed

Hair care is becoming about more than what happens in the shower. We’re paying closer attention to the ingredients in our products, how they’re sourced and what actually works for our hair. With its latest Essential Haircare relaunch, Italian beauty brand Davines is bringing these conversations together through updated formulas, regenerative organic ingredients and more thoughtful packaging.

The collection still features the nine hair care families Davines is known for, but with a few changes worth getting to know.

what’s new in Davines Essential Haircare?

One of the biggest updates is the introduction of active ingredients sourced from regenerative organic certified farms. This approach to agriculture focuses on improving soil health, protecting biodiversity and supporting healthier farming ecosystems.

The new formulas contain an average of 93% ingredients of natural origin and have an average biodegradability of 92%, according to the brand. Davines has also refined product textures, particularly its conditioners, to make them easier to distribute through the hair.

finding the right Davines products for your hair

The beauty of the Davines Essential Haircare collection is how specific each range is. Rather than expecting one formula to work for everyone, the products address different hair concerns.

Momo focuses on dry, dehydrated hair, with a new lightweight Momo serum that adds moisture without a heavy finish. Nounou is designed for processed and brittle hair, with its conditioner helping improve softness and manageability.

Frizz is the focus of Love Smoothing, which includes a smoothing mask, while Love Curl supports natural curl definition through products such as its enhancing milk.

The collection also includes Minu for color-treated hair, Melu for breakage-prone lengths, Volu for fine hair needing body, Dede for gentle everyday cleansing and Solu for clarifying.

Each family features a different botanical ingredient, including apricot, green coffee, apple pulp and baobab extracts.

beauty expert Sandra Istomina shares her perspective

We asked Sandra Istomina @aleksaramakeup, makeup artist, hairstylist and beauty expert, about choosing hair care products, the importance of ingredients and what catches her attention in the updated Davines collection.

Q: As a hairstylist, what matters most to you when choosing hair care products?

Sandra: «I always look at the condition of the hair first. Two people can have similar hair types but completely different needs depending on their styling habits, coloring and daily routines. I like products that make the hair easier to work with while keeping its natural movement. Sometimes the simplest routine, with the right products, gives you the best results.»

Q: What do you think about Davines introducing regenerative organic ingredients?

Sandra: «I think we’re becoming much more curious about what’s inside our beauty products, which is a good thing. As a professional, performance will always be important to me, but I also appreciate knowing more about ingredient sourcing.

Q: Which products from the new Davines collection caught your attention?

Sandra: «The Momo serum is definitely interesting because lightweight hydration is something I often look for. I also like the idea behind the Love Smoothing mask, especially for hair that struggles with frizz. And the Love Curl enhancing milk is worth exploring because I love working with natural texture and helping curls look more defined.»

Q: What’s one hair care tip you wish more people followed?

Sandra: «Don’t overload your hair with products. I see people using several treatments at once because they think more products will give them better results. Understanding what your hair needs is much more useful. Start with a good shampoo and conditioner, then add a treatment that addresses a specific concern. And don’t forget to cleanse and care for your scalp. It’s something people often overlook, but product buildup and improper washing can leave the scalp feeling greasy or uncomfortable, making you feel like you need to wash your hair more often. Taking the time to cleanse your scalp properly can make a real difference and help your hair stay fresh and clean for longer.»

a new chapter for Davines

What makes the new Davines hair care collection interesting is that the changes aren’t limited to new ingredients or packaging. The brand has also looked at how the products feel, how they fit into everyday routines and where their key ingredients come from.

For anyone already familiar with Davines, the relaunch is an opportunity to revisit the collection and discover its new additions. And for those exploring the brand for the first time, the nine families offer a straightforward way to understand which products suit their hair.