Shiseido Ginza Intense
THE INSPIRATION:
The intense red of the fragrance, symbolic of strength and passion, has historical value as red is intrinsic to Japanese culture and has been the iconic colour of Shiseido for 150 years. It perfectly illustrates the duality between seduction and selfassertion, emotion and serenity which is part of the Ginza spirit
THE FRAGRANCE:
An amber floral fragrance facetted around rose, warmed by sensual woods.
The fragrance opens with the fruity notes of blackcurrant leaves before revealing a sensual and intoxicating floral heart celebrating rose absolute, a carnal and iconic flower. The irresistible warmth of the vanilla base note melts into the intensity of patchouli. A sensual red floral bouquet sharpened by vibrant woods. The perfect balance between strength and sensuality.
THE BOTTLE
Constance Guisset has redesigned Ginza’s iconic bottle. In this new bottle, the bright red dagger pierces the bottle and plunges passionately into the heart of the fragrance to distil from it all its sensuality.
- product type
- eau de parfum
- best for
- female
One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.
At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.
Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.
In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.
For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.
Japan