WET N WILD Prime Focus Clingy
19000438471

Grippy hydration creates a dewy makeup base through a serum-primer combining high glycerin content with niacinamide.

The formula contains 5% niacinamide, according to the official product page. The official product page states 8% glycerin for hydration. It supports a hydrated, comfortable feel through wear. The formula is designed to support a brighter-looking complexion. The product is intended to integrate smoothly with complexion makeup, keeping texture, coverage and finish visually balanced rather than heavy.

The finish is luminous and dewy rather than flat. The stated wear time is up to 16 hours. The serum-style format sits naturally between skin care and makeup preparation, with a lightweight texture that keeps the routine feeling streamlined. It is suited to daily makeup when an even, comfortable base is the priority.

product details
product type
face primer
key features
moisturizing
use for
face
finish
glow
skin type
for all skin types
texture
gel
volume
27 ml
Apply a thin, even layer to clean skin and let it set for about one minute before makeup. Continue with complexion products once the surface feels settled rather than wet.
Water/Eau, Glycerin, Niacinamide, Polysorbate 60, PEG-150 Distearate, Rosa Damascena Flower Water, Isopentyldiol, Phenoxyethanol, Acrylamide/Sodium Acryloyldimethyltaurate Copolymer, Sodium Hyaluronate, Isohexadecane, Chlorphenesin, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Butylene Glycol, Camellia Sinensis Leaf Extract, Polysorbate 80, Disodium EDTA, Helianthus Annuus (Sunflower) Seed Oil, Ribes Nigrum (Black Currant) Seed Oil, Oligopeptide-68.
Wet n Wild
United States of America

Wet n Wild is an American brand of decorative cosmetics with a full range of products at affordable prices. Over the course of 41 years of operation, the brand has become a market leader in terms of the number of products sold. Cosmetics development laboratories are located in Los Angeles (USA) and Shenzhen (China), and sales are carried out through various offline and online stores around the world.

Wet n Wild has a modern approach to production - it is recognized as a vegan and cruelty-free brand, approved by the PETA association - cosmetics are not tested on animals and do not contain any components of animal origin. The American cosmetics brand is valued for the fact that it brings out the rebellious spirit in girls and offers to change the world for the better with their beliefs and their uniqueness. Wet n Wild creates on-trend products with a wide range of shades and stylish packaging designs, but more importantly, the brand focuses on high quality.

country of origin
China