WET N WILD Prime Focus
19760317839

Weightless hydration prepares the complexion with a silky primer-serum designed to leave makeup sitting on a smoother, more comfortable base.

It supports a hydrated, comfortable feel through wear. Nourishing emollients help keep the finish comfortable rather than tight. The texture feels silky and spreads into a smooth, even layer. It is designed to prepare the complexion for a more even makeup base.

The result is a smoother-looking surface that supports an even finish. The serum-style format sits naturally between skin care and makeup preparation, with a lightweight texture that keeps the routine feeling streamlined. It is suited to daily makeup when an even, comfortable base is the priority.

product details
product type
face primer
key features
moisturizing
use for
face
finish
natural
skin type
for all skin types
texture
cream
waterproof
no
volume
30 ml
Dispense 1–2 pumps onto clean fingertips and smooth a thin layer over the face before makeup. Allow the primer to settle briefly before continuing with complexion products.
Water/Eau, Glycerin, Alcohol, Isopentyldiol, Rosa Damascena Flower Water, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Carbomer, Tromethamine, Chlorphenesin, Ethylhexylglycerin.
Wet n Wild
United States of America

Wet n Wild is an American brand of decorative cosmetics with a full range of products at affordable prices. Over the course of 41 years of operation, the brand has become a market leader in terms of the number of products sold. Cosmetics development laboratories are located in Los Angeles (USA) and Shenzhen (China), and sales are carried out through various offline and online stores around the world.

Wet n Wild has a modern approach to production - it is recognized as a vegan and cruelty-free brand, approved by the PETA association - cosmetics are not tested on animals and do not contain any components of animal origin. The American cosmetics brand is valued for the fact that it brings out the rebellious spirit in girls and offers to change the world for the better with their beliefs and their uniqueness. Wet n Wild creates on-trend products with a wide range of shades and stylish packaging designs, but more importantly, the brand focuses on high quality.

country of origin
Republic of Korea