Brush

Shiseido Hanen fude shading

SHISEIDO Hanen fude shading

19000010509

The Hanen Fude brush is handmade by Japanese craftsmen using Hidden Core Technology, which allows it to retain its shape and density for a long time. The design of this brush was specially developed for the new POP PowderGel mono eye shadows.
This unique shape is ideal for picking up pigment, applying it to the eyelids and increasing coverage.

The synthetic hairs of this brush allow it to be used with all textures, including powders, creams and gels.

product details

product type
makeup brushes
best for
female
key features
for foundation
use for
eyes

Apply eyeshadow using patting movements with the flat side of the brush until the desired color intensity is achieved. The semi-circular shape of the brush is ideal for the upper and lower lash lines, making creating a flawless smoky eye look easier than ever.

Hidden Core Technology: Densely Packed Bristles Create A Sturdy Interior That Is Surrounded By A Perimeter Of Soft, Flexible Fibers For Easy Blending And A Streak-Free Finish. Synthetic Bristles: Compatible With All Makeup Textures, These Animal-Friendly Fibers Feature Tapered Tips That Conform To Facial Contours. Ergonomic Design: Crafted To Fit Comfortably In The Hand, The Modern Design Makes For Controlled Application.

Shiseido

Japan

One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.

At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.

Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.

In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.

For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.

Go to the brand catalog

country of origin
Japan