Beter Pink attitude

The BETER brand is an experienced expert in the field of accessories for makeup, personal care, manicure and pedicure. The company's head office is located in Barcelona. The brand was founded in 1936 by the Rojo brothers, and today the family business is run by the third generation of the family. In 2000, the BETER ELITE series was created, which became the first selective line of cosmetic accessories.

Time and experience have shown that the company was not mistaken in its choice of values, including attention to consumers, constant growth and the desire for innovation. The brand has gained the trust of its audience thanks to open communication, current new products and high quality products. Each accessory, from tweezers to makeup brushes, responds to customer needs and market trends.

BETER is constantly developing, expanding its range and striving to make products as relevant and convenient as possible. Makeup and manicure lovers, professional makeup artists and everyone who values quality care will find suitable accessories in the brand’s collections.