Max Factor Colour Elixir Velvet

After exfoliating lips to create a smooth canvas, apply the matte lipstick to your bottom lip in one swipe.
Press your lips together and gently move back and forth to transfer colour evenly.
Be careful not to extend beyond the lip line. If you've applied too much, you can use a tissue to dab the excess off.
For an accented look, you can apply a Max Factor lip liner prior to the lipstick using the same or slightly darker shade.

Ricinus Communis (Castor) Seed Oil, Isopropyl Isostearate, Ethylhexyl Hydroxystearate, Petrolatum, Silica, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Microcristallina/Microcrystalline Wax/Cire Microcrystalline, Paraffin, Synthetic Wax, Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Calcium Silicate, Cetyl Lactate, Squalane, Cetyl Alcohol, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Isononyl Isononanoate, Acrylates Crosspolymer, Parfum/Fragrance, Ascorbyl Palmitate, Lauroyl Lysine, Tocopheryl Acetate, Butyrospermum Parkii (Shea) Butter, Caprylyl Glycol, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Hydrogenated Vegetable Oil, Benzyl Benzoate, Limonene, Tocopherol, Aloe Barbadensis Leaf Extract, Retinyl Palmitate, Benzyl Alcohol, [May Contain/Peut Contenir/+/-: Mica (Ci 77019), Titanium Dioxide (Ci 77891), Yellow 5 Lake (Ci 19140), Red 7 Lake (Ci 15850), Iron Oxides ( 77491,77492,77499), Yellow 6 Lake (Ci 15985), Red 6 Lake (Ci 15850)].

In Hollywood's Golden Age, when it came to make-up only one name was on the lips of the silver screen stars. That name was Mr. Max Factor, a visionary make-up artist, wig maker and inventor, Max Factor was known for creating the signature looks of the era’s most famous icons such as Ava Gardner, Jean Harlow and Marlene Dietrich. But he believed that glamour should be within reach of all women. Word of Max Factor’s expertise quickly spread, and he was soon working with Hollywood’s leading film stars and making his own cosmetic products for a glamorous but realistic look on screen. In 1916 he started selling eye shadow and eyebrow pencils. This was the first time such products were available outside the movie industry. Four years later he launched a full range of cosmetics, calling it “make-up” – a phrase he created.

The make-up products and techniques Max Factor created for the movie industry and his Hollywood clients earned him an Oscar, but his guiding philosophy was that any woman could be glamourous given the right tools and make-up artistry skills. From mascara to foundation, eye shadow to lip gloss – Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to create her own personal glamour statement every day.

country of origin
United Kingdom