Brush

Shiseido Hanatsubaki

SHISEIDO Hanatsubaki

14101700026

Named after SHISEIDO's iconic camellia flower and the traditional flat brush used by geishas and kabuki actors to apply foundation, this innovative tool is handcrafted in Japan and features four "petals" that move and rotate to leave no gaps when applying application.
Dense hairs not only provide excellent contact with the skin, but are also able to hold and evenly distribute powder, creating a flawless coating.
Featuring exclusive Hidden Core technology, the elastic core maintains the shape of the brush while soft, non-absorbent synthetic fibers effortlessly distribute pigment across the skin.

Finger grooves in the short, ergonomic brush handle make the application process comfortable and controlled.

product details

product type
makeup brushes
best for
female
use for
face

Lightly roll the brush into the powder and apply in circular motions to the skin until a smooth effect is achieved. Additionally, non-absorbent synthetic hairs can be used to blend liquid or cream textures on the face or body.

• Hidden Core Technology: Densely Packed Bristles Create A Create A Sturdy Interior That Is Surrounded By A Perimeter Of Soft, Flexible Fibers For Easy Blending And A Streak-Free Finish. • 100% Synthetic Bristles: Compatible With All Makeup Textures, Animal-Friendly And Designed To Retain Shape Over Time. • Ergonomic Design: Crafted To Fit Comfortably In The Hand, The Modern Design Allows Controlled Application.

Shiseido

Japan

One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.

At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.

Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.

In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.

For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.

Go to the brand catalog

country of origin
Japan