Rimmel Natural

Rimmel is a youth brand with a rich history that is popular all over the world.

The history of the brand goes back a long way. It all started about 200 years ago in London. In 1820, the famous French perfumer, being a student of the professional in creating fragrance compositions of the Empress Josephine, became the manager of a perfume shop in London. By 1834, he, together with his 14-year-old son, opened his own store. This is how the House of Rimmel was founded. By the age of 24, his son, Eugene Rimmel, had become an expert in perfumery and cosmetics. After his death, the “empire” went to two heirs, who brought their father’s business to the international level through revolutionary eye cosmetics and mascara. The mascara became so popular that the word “Rimmel” still means “mascara” in several languages around the world.

Today, Rimmel is a global brand, represented in all categories of decorative cosmetics and offering trending products at affordable prices. A wide fashionable palette, high quality and an innovative approach allow Rimmel to win more and more beautiful hearts. Each girl can choose a product based on personal preferences and capabilities.

With Rimmel cosmetics, any change is possible! Simple and beautiful.