Shiseido White Lucent
Your skin’s Responsive Power could be declining overtime, and it could also be compromised by damage from external aggressors. The new formula reduces the look of dark spots, uneven skin tone and dullness with ReNeura Technology+™ and SAKURABright System.
Results :
96% of women felt it makes the skin so bright it diminishes the look of dark spots, dullness and uneven tone.
Tested on 107 Asian women for 6 weeks.
Proven efficacy :
A more even and bright complexion that glows from within.
The appearance of dark spots, dullness and uneven tone feel reduced in as little as 1 week.
In areas with dark spots, the renewed White Lucent Illuminating MicroSpot Serum showed an improvement rate in brightness 1.5 times higher than the existing formula.
Tested via questionnaire on 96 Asian women aged 35–55.
Tested in Korea on 33 Asian women aged 3454. Instrumental measure after 10 weeks of continuous use.
A brightening sensation :
Fruit and citrus top notes, including the Japanese Sudachi, complement florals and base notes of musk, amber and wood.
For all skin types. Apply morning and evening after cleansing, before moisturizer.
Dermatologisttested.
- product type
- face serum
- best for
- female
- key features
- brightening, moisturizing, smoothening
- use for
- face
- skin type
- for all skin types
Dispense two pumps of serum into your palm.
With a fingertip, dot evenly onto each cheek, the forehead, nose and chin.
Apply moving from the center outwards. Repeat each movement several times.
To SpotTreat Specifc Areas :
Pump a small amount onto your palm.
Dot directly onto freckles and dark spots, then massage in small, circular motions with the middle and ring fingers of each hand.
To help the serum absorb, cover the face with the palms of each hand and press gently.
One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.
At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.
Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.
In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.
For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.
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